RESULT
Culturally connected lifestyle images featuring a relevant micro influencer, clean e-commerce images still living in the social campaign's world for cohesion as well as and a strong, and a standalone BTS film integrating seamlessly into the social campaign for another layer of dynamism and authenticity.
BRIEF
Maximize marketing budget to create a variety of dynamic video and photo assets for web/social campaign while also providing e-commerce stills for the brand's online store.
WHAT WE DID
Casted NYC it-girl Dylan Ali and brought on Photographer Elijah Dominque to create authentic, raw yet elevated images. Our in-house videographer documented the process which also served as an additional asset to connect with existing and potential MMNYC customers taking them behind our scenes.
CLIENT
MMNYC
TYPE OF CLIENT
Jewelry
CATEGORY
E-commerce, Web/ Social Campaign
MODERN JEWELS
